Aidan joined KBC Bank Ireland as Director of Marketing in 2012 and has been growing the challenger banking brand - ‘The Bank of You’ - ever since. His primary responsibility is to drive the ‘digital first’ customer centric brand strategy making sure the brand remains a challenger banking brand at its core.
He is an experienced Director of Marketing, Communications, Corporate Affairs and CSR from both the Financial Services and FMCG sector.
A graduate of University College Cork’s Bachelor of Commerce, Aidan is a member of the Advertisers Association Council and is on the Board of the Advertising Standards Authority of Ireland. He is also a Board Director with Enactus Ireland – a social entrepreneurship Not for Profit. Prior to joining KBC he held a number of marketing roles including both EBS and Musgraves.