Insights and inspiration


Aidan Power

KBC Bank Ireland, Director of Customer Brand and Marketing

Aidan joined KBC Bank Ireland as Director of Marketing in 2012 and has been growing the challenger banking brand - ‘The Bank of You’ - ever since. His primary responsibility is to drive the ‘digital first’ customer centric brand strategy making sure the brand remains a challenger banking brand at its core.

He is an experienced Director of Marketing, Communications, Corporate Affairs and CSR from both the Financial Services and FMCG sector.  

A graduate of University College Cork’s Bachelor of Commerce, Aidan is a member of the Advertisers Association Council and is on the Board of the Advertising Standards Authority of Ireland. He is also a Board Director with Enactus Ireland – a social entrepreneurship Not for Profit. Prior to joining KBC he held a number of marketing roles including both EBS and Musgraves.